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Safe At Home, Minnesota’s Address Confidentiality Law & Program

In Minnesota, individuals who fear for their domestic safety can apply to the Safe At Home (SAH) program. This program ensures their actual address remains confidential, hidden from the public and all private organizations. Only the Minnesota Secretary of State's office knows their true location. While the program's primary function is to forward mail, its structure is unique. Instead of distributing information outward, as in most large-scale systems, all mail from various senders is directed to the SAH organization, which then forwards it to the participant.

Technology plays a crucial role in making Minnesota's Safe At Home program efficient and effective. The MotherBear application is the first software specifically designed for confidentiality programs. To ensure its success, we utilized design-thinking principles and extensive research to confirm its value. We then implemented the software using lean UX methodologies, prioritizing rapid iteration and user feedback.

 
 
 

 

To fully understand the Safe At Home (SAH) program's complex ecosystem, I conducted in-depth research to identify and define key user groups. These groups, or 'personas,' represent the various individuals who interact with the program and its systems. Through careful observation, interviews, and analysis, I identified five primary personas, each with distinct needs, motivations, and challenges:

  • The Program Worker: This persona represents the administrative staff within the Secretary of State's office who manage the SAH program. They handle applications, maintain records, and ensure the program's smooth operation. Their needs center around efficient data management, accurate record-keeping, and streamlined workflows.

  • The Mail Worker: This persona encompasses the individuals who physically process and forward mail for SAH participants. Their work demands meticulous attention to detail, adherence to strict confidentiality protocols, and efficient handling of a high volume of mail.

  • The SAH Participant: This is the core user group, individuals who have enrolled in the program due to safety concerns. Their primary need is to maintain their anonymity and receive their mail securely and reliably. Their experience with the program directly impacts their sense of safety and well-being.

  • The Law Enforcement Officer: This persona represents officers who may need to interact with the SAH program in specific situations, such as investigations. Their needs involve accessing information in a secure and authorized manner while respecting the participant's confidentiality.

  • The Application Assistant: This persona represents the people who help SAH participants fill out the application, or answer questions pertaining to the application process. This could be social workers, or other support staff. Their needs are to have access to the most up to date information, and to have a simplified application process.

By thoroughly understanding these personas, I was able to gain valuable insights into the program's strengths and weaknesses, identify potential pain points, and develop solutions that address the specific needs of each user group. This human-centered approach was crucial for creating a more effective and user-friendly SAH program.

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In depth personas, gathered from first-hand contextual inquiry and second-hand market research.

 
 

 

To build a compelling case for executive support, I undertook a comprehensive data-driven analysis. This involved:

  • Gathering Diverse Data: I collected relevant data from various sources, recognizing that some data might be incomplete or imperfect.

  • Analyzing Trends and Patterns: I examined the data to identify emerging trends and recurring patterns, providing insight into the current situation.

  • Pinpointing Critical Gaps: I identified areas where data was lacking or where existing processes were inefficient, highlighting opportunities for improvement.

  • Drawing Informed Conclusions: Even with imperfect data, I used logical reasoning and analytical skills to draw reasonable and defensible conclusions.

  • Formulating Data-Backed Recommendations: Based on the analysis, I developed a set of actionable recommendations supported by concrete data and evidence.

Throughout this process, I maintained open and consistent communication with key business leaders, ensuring they were informed and engaged. This transparent approach fostered trust and ultimately secured the necessary executive support for the proposed business case.

 

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Journey Map of the application to the SAH process.

 
 

 

To enhance our team's performance and drive product innovation, I focused on mentorship and strategic planning. I conducted thorough design reviews, offering constructive feedback and guidance to elevate the team's design skills. Through collaborative brainstorming and strategic discussions, I developed a comprehensive 3-year product roadmap, directly aligned with our overall product vision. This roadmap served as a guiding framework for a cross-functional team, encompassing designers, product managers, and developers. By leading this team, we successfully delivered new product capabilities that addressed the diverse needs of our user base, including partners, shelters, community-based organizations, police departments, and application assistants.

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Descriptions and illustration of the stakeholders and their meta-data involved in the Safe At Home program.

 
 

 

I fostered strong, collaborative relationships across the organization by leading impactful Design Thinking workshops and design sprints. These sessions served as a catalyst for innovation and problem-solving, enabling me to build trust and rapport with business partners throughout the enterprise, even those outside my direct reporting structure.

Specifically, these workshops and sprints allowed me to:

  • Democratize Innovation: By introducing Design Thinking methodologies, I empowered individuals from diverse departments to actively participate in the creative process, fostering a shared sense of ownership and collaboration.

  • Establish Common Ground: These collaborative sessions provided a neutral and structured environment for cross-functional teams to align on goals, understand user needs, and generate innovative solutions.

  • Build Trust Through Shared Experiences: By working alongside business partners in these interactive sessions, I demonstrated my commitment to their success and built trust through shared problem-solving and creative exploration.

  • Influence Without Authority: By demonstrating the value of user-centered design and collaborative problem-solving, I was able to influence decision-making and drive positive change, even among partners without direct reporting relationships.

  • Drive User-Centered Solutions: Design Sprints are meant to rapidly create solutions that are focused on the user. By teaching these methods, I was able to spread the idea of user-centered design throughout the Safe at Home organization.

  • Break Down Silos: These workshops and sprints facilitated cross-departmental communication and collaboration, breaking down silos and fostering a more integrated and cohesive organizational culture.

Through these efforts, I established myself as a trusted advisor and facilitator, effectively influencing business partners and driving collaborative innovation across the organization.

 

In our technical implementation, we sought a lightweight and dependable front-end framework, and Bootstrap 4 proved to be the ideal tech stack, serving our needs. The sketches above illustrate the design system and component library we developed based on this front-end platform.

 


 
 
 

 
 
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A significant challenge we addressed in the MotherBear application was ensuring voting access for Safe At Home participants. Since their public address is concealed from all agencies and government entities, traditional voting methods are impossible. MotherBear resolves this by managing the voting process directly within the application, integrating it seamlessly with other features like participant management and mail forwarding.

 
 

 

Safe At Home | MotherBear Product Ecosystem

Coverage & Awards: National Association of Confidential Address Programs | Distinguished Panelist and Presenter, Phoenix 2018 | Commendation Honors from Steve Simon, Minnesota Secretary of State.

Role: UX Strategist / Design Principal

Methods: Contextual Inquiry, Journey Mapping, Design Thinking, and Service Design Thinking.

Artifacts: Project Plan, Wireframes, Clickable Prototypes, UX Pattern Library, Design Rationale, and Responsive Design Specifications.

Created at the State of Minnesota.